Come BTS of our First Studio Shoot

We joined forces with Mark, a talented fashion and product photographer based in London’s charming Hampstead, for an unforgettable kids’ jacket studio shoot. His sleek urban studio set the stage, and we had the coolest crew of mini models traveling from across the country to be part of the action—braving the UK’s December storms and rain to make it happen!

The day was an absolute blast. The kids lassoed each other with ropes, played with quirky horse heads from Selfridges’ super-cool kids’ gifting department, and got creative with vintage crates kindly lent by the local greengrocers. From styling options to the sneak peek of our upcoming outerwear collection, they were all in—and loving every moment of it.

The energy was contagious, the laughter was endless, and the jackets? Total hits. We’re already counting down the days until our next shoot! Stay tuned for more behind-the-scenes fun and exciting launches ahead. 🌟