WILD WILD WALES As featured in Milan Magazine

WILD WILD WALES
As featured in Milan Magazine
By Fille Garçon

There’s a stillness in the Welsh air that makes the wind feel louder. Amongst the rolling hills and craggy coastlines, Fille Garçon carves out space for a new kind of frontier — one made for the wild-hearted and wide-eyed.

Our Wild Wild Wales editorial is a love letter to freedom. Set against the brooding beauty of the Welsh landscape, it reimagines the cowboy not as a gunslinger or lone ranger, but as a child — bold, untamed, and full of wonder. Little trailblazers wrapped in leather jackets and windswept curls, stomping through moors in cowboy boots, chasing shadows and sheep in equal measure.

Lucia Williams, a native to Wales, chose Snowdonia, not for the postcard scenes but for the mood — the cinematic quiet, the heavy skies, the land that feels like it remembers. It’s a place that mirrors the spirit of Fille Garçon: rooted in tradition but unafraid to wander.

Our silhouettes borrow from the American West but are tailored with a distinctly European hand. Supple leather. Oversized collars. Contrast stitching that nods to vintage rodeo but never slips into costume. Every piece is made for movement — from the back of a horse to the backseat of a parent’s car, en route to who knows where.

This editorial isn’t about nostalgia. It’s about presence. It’s about letting kids be wild, soft, brave, and a little bit messy — all at once. About clothing that doesn’t tell them who to be, but follows them as they figure it out.

Wild Wild Wales is not just an escape into nature; it’s a return to instinct. To running fast just because you can. To dressing for the story you haven’t lived yet.

So here’s to the little cowboys and cowgirls — or neither — riding into the unknown with nothing but imagination, good boots, and a jacket that feels like home.

With the greatest of thanks to Lucia Williams for this beautiful editorial, shot and styled to perfection. We can't wait to work with Lucia again for our exciting new leather range out in the summer. 

Stay tuned, cowboys and cowgirls.

Love, FG