Maeve Cherry — The Brand at a Glance

Maeve Cherry is a niche, artisanal fashion label revered for its hand-embroidered, custom collars and accessories for both kids and adults. The brand invites wearers to "Wear Your Story," and offers worldwide delivery. Customers can place orders directly via social media DMs, emphasising a personal, bespoke experience.

A recurring motif in their work is the "cherry," which has featured in celebratory creations—like a “Cherry on top!” collar created for a child's 10th birthday.

Their pieces have garnered attention in several fashion publications, including HOOLIGANS, MILK, ELLE KIDS, S&CASTLE, SCIMPARELLO, and LEMON, showcasing their growing visibility and industry respect.

In essence, Maeve Cherry stands out for its handcrafted artistry, emotionally meaningful accessories, and small-batch, personalised approach—the antithesis of mass-market uniformity.

Maeve Cherry × Fille Garçon — Cowboy Collars for Every Outfit

Maeve Cherry, the master of hand-embroidered collars with a heartfelt, artisanal touch, teams up with edgy outerwear innovators Fille Garçon to launch the bold Cowboy Collar. This piece blends Maeve Cherry’s charming, storytelling detail with Fille Garçon’s modern silhouette sensibility.

Designed to elevate any look, this collar “pairs back with any outfit”—but is especially striking when matched with a Fille Garçon jacket, creating a layered interplay of heritage embroidery and contemporary tailoring.

Both brands are rooted in individual expression and craftsmanship, making this collaboration a celebration of personalised style that resonates with fashion lovers seeking substance and statement in every layer.

LAUNCHING SEPTEMBER 2025 - LIMITED, ONE OFF PIECES!